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Freelance Digital Marketer

Freelance Digital Marketer

A freelance digital marketer plans and runs marketing strategy — SEO, content, social and often the website itself — as an independent specialist instead of through an agency account team. I'm Kavin: I do that work for small and mid-sized businesses, and I also design and build the WordPress site the strategy runs on.

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Who I help

Businesses Without a Full Marketing Team

Founders & small teams

Doing marketing themselves and need it planned properly and handed off.

Businesses without in-house marketing

Need one accountable specialist rather than a rotating agency team.

Teams outgrowing a template site

Ready for a WordPress site and strategy that actually work together.

What I do

Digital Strategy, and the Work Behind It

Every engagement starts with strategy — the roadmap that decides what SEO, content, social and web work actually matters for this business, in what order.

SEO

Technical, on-page and content SEO.

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Content

Topic clusters and editorial calendars.

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Social Media

Platform strategy and creative.

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WordPress

Builds, redesigns, optimization.

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Process

My Process

01

Discover

Understand the business, the goal and what's already been tried.

02

Research

Audit the current site or marketing, the audience and the competitive landscape.

03

Strategize

Turn research into a prioritized plan with clear deliverables.

04

Execute

Build, write and design against that plan.

05

Optimize

Measure what worked and adjust.

Freelancer vs. agency

Why Work With a Freelancer

What you get with a freelancer

  • One point of contact who is also doing the work
  • Faster decisions — no internal handoffs
  • No account-manager markup
  • Direct accountability for results

Where an agency still wins

  • More total bandwidth for very large accounts
  • A bigger bench across many specialist roles at once
  • Better fit if you need five channels running simultaneously at scale
Proof

Recent Work

Pharma

ALS Pharma Marketing

Conference and campaign creative for two major industry events.

Read Case Study → Logistics

Logistics & Freight Marketing

Campaign creative and a conference presentation.

Read Case Study → Real Estate

Real Estate Content Series

A recurring content system for market updates.

Read Case Study →
FAQ

Hiring a Freelance Digital Marketer

What does a freelance digital marketer do?+
Plans and runs marketing strategy — SEO, content, social and often the website itself — as an independent specialist rather than through an agency team.
Freelance digital marketer vs. agency — what's the real difference?+
A freelancer means one point of contact who is also doing the work, faster decisions, and no account-manager markup. An agency offers more bandwidth for very large accounts. For most small and mid-sized businesses, a good freelancer is the more direct, more accountable option.
How do you approach a new project?+
Discover, research, strategize, execute, optimize — five steps, adapted to the size of the project.
How long does SEO take?+
Early technical and on-page fixes can show movement within weeks; meaningful ranking and traffic growth typically takes 3–6 months and compounds from there.
Do you work with small businesses?+
Yes — most of the work so far has been with small and mid-sized businesses without an in-house marketing team.

Have a Digital Growth Challenge?

Let's talk through what's not working and what a plan to fix it looks like.

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