About Kavin
Freelance digital marketer, SEO strategist and WordPress designer — one person handling what most businesses assume needs three.
My story
I started out on the design side — building interfaces, laying out campaigns, thinking in grids and hierarchy. Over four-plus years, that pulled me steadily toward marketing: it wasn't enough to make something look right if it didn't move the number it was supposed to move. Roles across ALS Global, ETTFOS and Asti Infotech gave me the other half — strategy, SEO, content and the WordPress builds that actually ship the work.
That combination is unusual by accident, not design. Most freelance digital marketers plan the strategy and hand off design and development to someone else. I don't, because the handoff is usually where the strategy gets diluted.
What I do today
I work with small and mid-sized businesses — mostly in logistics, real estate and pharma so far — on digital marketing strategy, SEO, content, WordPress websites and the creative that runs across all of it. Some engagements are a single project (a website rebuild, a campaign); others are ongoing (SEO and content retainers).
My approach
Discover the actual business problem, research before proposing anything, build a prioritized strategy, execute it, then optimize based on what the data says — not what the plan assumed. It's slower than jumping straight to execution, and it's why the work tends to hold up.
Why work with me
- —Strategy, design and development from one person — fewer handoffs, faster decisions.
- —Direct access — you're talking to the person doing the work, not an account manager.
- —Honest timelines — especially on SEO, where "fast results" usually means something's being oversold.
Certifications
Have a Digital Growth Challenge?
Let's talk through what's not working and what a plan to fix it looks like.